A(n) __________ in the consumer purchase decision process occurs when consumers scan their memory for previous experiences with products or brands.
A)problem recognition
B)internal search
C)external search
D)purchase task
E)antecedent state

Question

Quizplus · Accepted Answer

The consumer scanning their memory for previous experiences with products or brands is a part of the internal search process in the consumer purchase decision process. Option A (problem recognition) is the stage where the consumer realizes they have a need or a problem. Option C (external search) is when the consumer looks for information outside of their memory (e.g. online reviews). Option D (purchase task) is when the consumer makes the purchase, and option E (antecedent state) refers to the consumer's mood, situation, or other contextual factors that may influence their purchase decision.

A(n) __________ in the Consumer Purchase Decision Process Occurs When