A(n) __________ for information is needed when past experience or knowledge is insufficient, the risk of making a wrong purchase decision is high, and the cost of gathering information is low.
A)internal search
B)external search
C)alternative evaluation
D)cognitive dissonance
E)postpurchase search

Question

Quizplus · Accepted Answer

When past experience or knowledge is insufficient and the risk of making a wrong purchase decision is high, consumers are likely to engage in an external search for information. This involves seeking information from sources such as friends, family, websites, and advertisements to help inform their decision. If the cost of gathering information is low, it makes sense for the consumer to conduct an external search to minimize the risk of making a wrong decision.

A(n) __________ for Information Is Needed When Past Experience or Knowledge