FIGURE 5-1
-According to Figure 5-1 above, Cell "B" represents which stage of the consumer purchase decision process?
A)purchase decision
B)information search
C)problem recognition
D)alternative evaluation
E)postpurchase behavior

Question

FIGURE 5-1 
-According to Figure 5-1 above, Cell "B" represents which stage of the consumer purchase decision process?
A)purchase decision 
B)information search 
C)problem recognition 
D)alternative evaluation 
E)postpurchase behavior

Quizplus · Accepted Answer

Cell "B" represents the information search stage of the consumer purchase decision process, where consumers seek information about different product alternatives that could potentially satisfy their needs or wants.

FIGURE 5-1 -According to Figure 5-1 Above, Cell "B" Represents Which Stage