There are five stages in the purchase decision process.The first stage is __________.
A)information search
B)purchase decision
C)alternative evaluation
D)postpurchase behavior
E)problem recognition

Question

Quizplus · Accepted Answer

The first stage in the purchase decision process is problem recognition, where a consumer recognizes a need or a problem that needs to be solved. The other stages include information search, alternative evaluation, purchase decision, and post-purchase behavior.

There Are Five Stages in the Purchase Decision Process