The actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions are referred to as
A)customer conduct.
B)market research.
C)consumer behavior.
D)consumer conduct.
E)purchase protocol.

Question

Quizplus · Accepted Answer

Consumer behavior refers to the actions and decision-making processes that occur when individuals and groups select, purchase, use, and dispose of products, services, ideas, or experiences to satisfy needs and wants. This includes both mental processes, such as perception, motivation, learning, and attitudes, as well as social influences, such as culture, social class, reference groups, and family. Consumer behavior is an important area of study for marketers, who seek to understand and influence the behavior of consumers in order to develop effective marketing strategies and offerings.

The Actions a Person Takes in Purchasing and Using Products