FIGURE 5-1
-According to Figure 5-1 above, Cell "E" represents which stage of the consumer purchase decision process?
A)purchase decision
B)information search
C)problem recognition
D)alternative evaluation
E)postpurchase behavior

Question

FIGURE 5-1 
-According to Figure 5-1 above, Cell "E" represents which stage of the consumer purchase decision process?
A)purchase decision 
B)information search 
C)problem recognition 
D)alternative evaluation 
E)postpurchase behavior

Quizplus · Accepted Answer

Cell "E" represents the stage of post-purchase behavior, which occurs after the purchase decision has been made. The consumer evaluates the product and either experiences satisfaction or dissatisfaction, and this ultimately informs future purchase decisions.

FIGURE 5-1 -According to Figure 5-1 Above, Cell "E" Represents Which Stage