FIGURE 5-1
-Figure 5-1 above represents the five stages of the purchase decision process.Cell "A" represents the
A)information search.
B)problem recognition.
C)alternative evaluation.
D)purchase decision.
E)postpurchase behavior.

Question

FIGURE 5-1 
-Figure 5-1 above represents the five stages of the purchase decision process.Cell "A" represents the
A)information search. 
B)problem recognition. 
C)alternative evaluation. 
D)purchase decision. 
E)postpurchase behavior.

Quizplus · Accepted Answer

Cell "A" represents problem recognition, which is the first stage of the purchase decision process. The other stages (information search, alternative evaluation, purchase decision, and postpurchase behavior) are represented by other cells.

FIGURE 5-1 -Figure 5-1 Above Represents the Five Stages of the Purchase