The stages a buyer passes through in making choices about which product and service to buy is called the __________.
A)information decision process
B)purchase decision process
C)alternative evaluation process
D)postpurchase behavior process
E)problem recognition process

Question

Quizplus · Accepted Answer

The purchase decision process is the correct term for the stages a buyer goes through, including problem recognition, information search, alternative evaluation, purchase decision, and postpurchase evaluation. While the other options could be steps in the process, they do not accurately encompass all of the stages.

The Stages a Buyer Passes Through in Making Choices About