Consumer behavior refers to
A)the aspects of a consumer's decision-making processes that cannot be measured.
B)the actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions.
C)the range of prices from lowest to highest that a consumer would be willing to pay for a given product or service.
D)the mental and social processes that is innate in a person from birth.
E)the learned behaviors in terms of the purchasing process passed down from one generation to the next.

Question

Quizplus · Accepted Answer

Consumer behavior refers to the purchasing and usage actions of a consumer, including the mental and social processes that occur before and after these actions. It involves understanding how consumers make decisions, what factors influence their behaviors and attitudes towards products and services, and how they can be influenced by marketing and advertising strategies.

Consumer Behavior Refers to