An external search for product information is especially important when
A)the cost of gathering information is low.
B)review of past experience provides adequate information.
C)the risk of making a wrong purchase decision is low.
D)the item is frequently purchased.
E)the item is for personal use rather than for professional use.

Question

Quizplus · Accepted Answer

When the cost of gathering information is low, consumers are more likely to engage in an external search for product information to make informed decisions.

An External Search for Product Information Is Especially Important When