Consumer behavior includes the actions a person takes in purchasing services and using products and services, including
A)the mental and physical processes that come before and after these actions.
B)the mental and social processes that come before and after these actions.
C)the financial and psychological processes that take place before and during these actions.
D)the financial and emotional processes that take place before and after these actions.
E)the emotional and financial processes that take place before, during, and after these actions.

Question

Quizplus · Accepted Answer

Consumer behavior involves not only the physical act of purchasing a product or service but also the mental and social processes that occur before and after the purchase. This can include things like researching products, evaluating alternatives, and experiencing post-purchase satisfaction or regret. Financial and emotional factors may also be involved, but B is the most comprehensive answer.

Consumer Behavior Includes the Actions a Person Takes in Purchasing