Kristi goes shopping with a friend and notices her friend's new duct tape wallet.She thinks of her own worn wallet and realizes she needs a new one.In which stage of the consumer purchase decision process was Kristi when she had this realization?
A)information search
B)problem recognition
C)purchase behavior
D)alternative evaluation
E)pre-purchase cognition

Question

Quizplus · Accepted Answer

Kristi had a realization that she needs a new wallet, which is the first stage of the consumer purchase decision process, problem recognition.

Kristi Goes Shopping with a Friend and Notices Her Friend's