Five situational influences that have an impact on a consumer's purchase decision process are the purchase task, social surroundings, temporal effects, antecedent states, and __________.
A)competition
B)physical surroundings
C)perceived value
D)independent variables
E)economic effects

Question

Quizplus · Accepted Answer

Physical surroundings refer to the environment in which the purchase decision takes place, such as the store layout, lighting, music, and overall ambiance. These factors can have a significant impact on a consumer's decision-making process.

Five Situational Influences That Have an Impact on a Consumer's