FIGURE 5-4
-In Figure 5-4 above, letter "E" represents the
A)consumer purchase decision process
B)industrial purchase decision process
C)marketing purchase procedure
D)marketing program
E)business portfolio analysis

Question

FIGURE 5-4 
-In Figure 5-4 above, letter "E" represents the
A)consumer purchase decision process 
B)industrial purchase decision process 
C)marketing purchase procedure 
D)marketing program 
E)business portfolio analysis

Quizplus · Accepted Answer

Figure 5-4 represents the consumer purchase decision process, as it includes the stages of problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation.

FIGURE 5-4 -In Figure 5-4 Above, Letter "E" Represents the