Temporal effects include
A)the purpose of the purchase.
B)other people present.
C)the time of day.
D)the crowding in retail stores.
E)the consumer's mood.

Question

Quizplus · Accepted Answer

Temporal effects refer to the influence of time on consumer behavior. The time of day is a clear example of a temporal effect as it can impact the consumer's energy level, mood and even decision-making abilities. Other options such as the purpose of the purchase or the presence of other people are more related to situational factors than temporal effects. Crowding in retail stores can also be a situational factor, although it may be related to temporal factors such as the time of year (e.g. holiday shopping). The consumer's mood is also important, but it is more related to personal factors than temporal effects.

Temporal Effects Include