Consumers accompanied by children
A)purchase twice as much as they normally would if shopping with adults.
B)purchase about 40% more than when shopping alone.
C)spend more than when shopping alone to mitigate feelings of guilt about their children's disruptive behavior.
D)spend less than when shopping alone.
E)spend exactly the same amount as when shopping alone, since small children are perceived as a simple extension of "self."

Question

Quizplus · Accepted Answer

Studies have found that consumers with children tend to purchase about 40% more than when shopping alone, likely due to a desire to keep children entertained and happy while shopping.

Consumers Accompanied by Children