Marketers Use Three Approaches to Try to Change Consumer Attitudes

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes; (2) changing the perceived importance of attributes; and (3) __________.

A) reinforcing the consumers' sense of self confidence in making wise purchase decisions
B) actively educating consumers about the product's competitive advantages
C) refocusing a consumer's attention from one attribute to another
D) adding new attributes to a product
E) denigrating the attributes of competitors' products