In the VALS system, consumers motivated by ideals are guided by knowledge and principle.__________ are mature, reflective, and well-educated people who value order, knowledge, and responsibility.

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According to the VALS system, consumers motivated by ideals are called "Thinkers." Thinkers are described as mature, reflective, and well-educated individuals who value knowledge, responsibility, and order.

In the VALS System, Consumers Motivated by Ideals Are Guided