The process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers is referred to as
A)consumer acclamation.
B)consumer socialization.
C)consumer enculturation.
D)purchasing socialization.
E)purchasing enculturation.

Question

Quizplus · Accepted Answer

Consumer socialization refers to the process by which people learn how to become consumers through their interactions with family members, peers, media coverage and other societal factors. It is an ongoing process that can start during childhood and continue throughout a person's lifetime. Through this process, individuals learn the skills, attitudes, and knowledge necessary to make informed decisions when purchasing goods and services. The other choices are not commonly used terms in the field of consumer behavior.

The Process by Which People Acquire the Skills, Knowledge, and Attitudes