Beth gives Megan $5 allowance a week.Then Megan is taken shopping to select what she wants to buy.If the item desired costs more than $5, Megan's mother suggests she save her money until she has enough saved to pay for the desired item.When Megan purchases the item, she is allowed to make her own selection, pay for it herself, and engage in interaction necessary with the sales clerk.In this way, Megan's mother encourages the development of
A)consumer acclamation.
B)consumer socialization.
C)consumer enculturation.
D)purchasing socialization.
E)purchasing enculturation.

Question

Quizplus · Accepted Answer

Consumer socialization refers to the process of learning how to behave as a consumer. In this scenario, Megan's mother is teaching her how to budget, save, and make informed purchasing decisions. She is also allowing Megan to practice the skills necessary to engage with salespeople and make purchases on her own. Therefore, this scenario best fits the definition of consumer socialization.

Beth Gives Megan $5 Allowance a Week