Each of the VALS segments exhibits unique media preferences.Which segment would be the most likely to read business and news magazines?
A)experiencers
B)believers
C)makers
D)achievers
E)strivers

Question

Quizplus · Accepted Answer

Achievers are motivated by career success and are likely to be interested in business-related news and information. They also tend to be well-educated and informed about current events, making them a likely audience for news magazines.

Each of the VALS Segments Exhibits Unique Media Preferences