Word of mouth refers to
A)advertising campaigns that rely solely on auditory messages such as radio or public service announcements rather than on print ads.
B)subjective, often negative misconceptions that are passed from one person to another as the result of selective perception.
C)the influencing of people during conversation.
D)the intentional spreading of falsehoods to cause harm to a competitor, often preceding the introduction of a competitor's new product.
E)a strategy used by firms, often immediately preceding the introduction of a new product, using hyperbole to highlight quality or attributes in order to gain brand awareness.

Question

Quizplus · Accepted Answer

Word of mouth refers to the influencing of people during conversation, as opposed to relying solely on advertising campaigns or intentional spreading of falsehoods. It is often seen as a powerful marketing tool as it relies on personal recommendations and opinions, which can have a significant impact on consumer behavior.

Word of Mouth Refers to