In the VALS system, consumers with the least resources of any segment, focus on meeting basic needs (safety and security) rather than fulfilling desires are __________.
A)strivers
B)believers
C)have nots
D)survivors
E)hopefuls

Question

Quizplus · Accepted Answer

The VALS system identifies the "survivors" segment as those consumers with the least resources who prioritize and focus on fulfilling basic needs like safety and security. The other segments (strivers, believers, and hopefuls) have more resources and aspirations beyond fulfilling basic needs. The term "have nots" is not a VALS segment.

In the VALS System, Consumers with the Least Resources of Any