Opinion leaders refer to
A)those individuals within an organization who have the deciding vote when there is a decision-making impasse.
B)manufacturers, usually those that have the highest market share in the industry, who set prices based solely on hegemony.
C)individuals who exert direct or indirect social influence over others.
D)groups of buyers who through the size of their purchases affect where marketing dollars will be spent.
E)groups of buyers who through the size of their purchases affect how quickly a product will travel through its lifecycle.

Question

Quizplus · Accepted Answer

Opinion leaders are individuals who have influence over the opinions and behaviors of others, either directly or indirectly. They may be experts in a particular field, celebrities or other prominent individuals, or simply people who are respected and trusted by their peers. Marketers often target opinion leaders as a way of promoting their products or services, as they can help to spread the word and generate buzz among their social networks.

Opinion Leaders Refer to