A consumer's purchases are often influenced by the views, opinions, or behavior of others.Two important aspects of personal influence are
A)lifestyle and motivation.
B)personality and lifestyle.
C)opinion leadership and word-of-mouth activity.
D)word-of-mouth activity and psychographics.
E)psychographics and demographics.

Question

Quizplus · Accepted Answer

Opinion leadership refers to individuals who have a significant impact on the opinions and purchasing behaviors of others. Word-of-mouth activity refers to the sharing of opinions or recommendations about a product or service from one person to another. Both of these aspects of personal influence can greatly impact a consumer's purchasing decisions. Personality, motivation, and demographics may also play a role, but they are not the specific aspects discussed in this question.

A Consumer's Purchases Are Often Influenced by the Views, Opinions