Each of the VALS segments exhibits unique media preferences.Which segment would be the most likely to read sports magazines?
A)experiencers
B)believers
C)makers
D)achievers
E)innovators

Question

Quizplus · Accepted Answer

Experiencers are typically young, enthusiastic, and impulsive consumers who are likely to be interested in sports and adventure, making them the most likely segment to read sports magazines.

Each of the VALS Segments Exhibits Unique Media Preferences