Consumer socialization refers to
A)the process by which people learn the etiquette of shopping, returning merchandise, filing complaints, etc.
B)the process by which people select the type of retailer that complements their VALS profile (Target vs.Bloomingdales).
C)the process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers.
D)the process by which people discover the differences between firms offering similar products or services.
E)the process by which people tend to choose national chains over independently owned retailers because higher perceived risk.

Question

Quizplus · Accepted Answer

Consumer socialization is the process by which individuals acquire the skills, knowledge, and attitudes necessary to function as consumers. It involves learning how to make purchasing decisions, evaluate product quality, and navigate the marketplace. This process begins in childhood and continues throughout one's lifetime.

Consumer Socialization Refers to