Family life cycle refers to
A)the distinct phases a family progresses through, from the birth of children to when the children leave home, each phase bringing with it identifiable purchasing behaviors.
B)the distinct phases a family progresses through, the birth of children to retirement, each phase bringing with it identifiable purchasing behaviors.
C)the distinct phases a family progresses through, from marriage to retirement, barring divorce or separation, each phase bringing with it identifiable purchasing behaviors.
D)the distinct phases a family progresses through, from formation to retirement, each phase bringing with it identifiable purchasing behaviors.
E)the intergenerational purchasing habits and product preferences that are passed down from one generation to the next.

Question

Quizplus · Accepted Answer

Family life cycle refers to the distinct phases a family progresses through, from formation to retirement, each phase bringing with it identifiable purchasing behaviors. These phases typically include the newly married couple, young children, older children and teenagers, launching adult children, and older couples without children. Marketers often target their products and services to specific phases of the family life cycle, understanding that consumers in each phase have different needs, preferences, and purchasing habits.

Family Life Cycle Refers to