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The Consumer Awareness and Education Department Was Established Within Anheuser-Busch

Question 16

Multiple Choice

The Consumer Awareness and Education Department was established within Anheuser-Busch to


A) counteract negative publicity while promoting the positive aspects of moderate beer consumption.
B) encourage recycling of both aluminum cans and glass bottles not only by ultimate consumers but by suppliers as well.
C) educate employees about the importance of serving as role models for their firm by drinking responsibly themselves.
D) promote responsible drinking and deter underage drinking and alcohol abuse.
E) promote Anheuser-Busch as more socially responsible than its competitors, to promote brand loyalty.

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