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The Family Talk About Drinking Guidebook Developed by Anheuser-Busch Serves

Question 19

Multiple Choice

The Family Talk About Drinking guidebook developed by Anheuser-Busch serves as a guideline on how to act responsibly when faced with a moral dilemma such as underage drinking and is an example of


A) ethical behavior in marketing.
B) negative advertising.
C) the societal marketing concept.
D) consumerism.
E) legal responsibility in marketing.

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