Corporate culture manifests itself in many different ways: the ethical behavior of top management, expectations for ethical behavior present in formal codes of ethics, and

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Corporate culture is often demonstrated through the attitudes and behaviors of employees, such as dress codes, teamwork, and company slogans. These manifestations are often the result of formal codes of ethics and the ethical behavior modeled by top management. Contracts and agreements, state and local laws, and compensation plans are also important aspects of corporate culture, but they do not directly reflect the day-to-day attitudes and behaviors of employees. Hands-on involvement of shareholders with marketing decisions is relatively rare, and may not be a significant aspect of most corporate cultures.

Corporate Culture Manifests Itself in Many Different Ways: the Ethical