Why Did 33 Percent of Pepsi's Marketing and Advertising Executives

Why did 33 percent of Pepsi's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples? Most said

A) they thought they might go to work for Coke one day and didn't want to spoil their chances.
B) they would prefer competing ethically and so they could sleep at night.
C) they were afraid the media would find out.
D) they knew they would get fired.
E) they didn't want to disappoint their children.