The residents of Alaska and people throughout the world were outraged when the Exxon Valdez crashed into a shoal and dumped millions of gallons of crude oil into the pristine waters of Prince William Sound.People were upset with Exxon's response to the disaster.The company was slow to admit its mistake and even slower to implement cleanup activities.Exxon was criticized for acting in a manner which would benefit the organization but would not benefit society in general.In short, Exxon did not demonstrate
A) social responsibility.
B) value consciousness.
C) gray marketing.
D) profit responsibility.
E) transactional marketing.
Correct Answer:
Verified
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