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Burroughs Wellcome, the Developer and Maker of AZT, a Drug

Question 105

Multiple Choice

Burroughs Wellcome, the developer and maker of AZT, a drug to treat persons afflicted with AIDS, charges each patient $6,500 annually-more than many AIDS patients can afford because they are unable to work.This is an example of the manufacturer recognizing its


A) supply-demand continuum.
B) penetration pricing strategy.
C) profit responsibility.
D) human relations options.
E) corporate resource development.

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