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Howard Schultz, the Founder of Starbucks, Has a Dream of

Question 153

Multiple Choice

Howard Schultz, the founder of Starbucks, has a dream of


A) making coffee the number one beverage of choice in the United States.
B) making all his franchise owners millionaires within 5 years of their store's opening.
C) taking the experience of a Milan-espresso bar to every corner of every city block in the world.
D) converting tea drinking countries such as China into coffee drinking countries.
E) expanding the Starbuck mission focus to become the premiere beverage supplier including not only gourmet coffees but including exotic and health promoting juices as well.

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