Starbucks' attention to quality coffee extends to its coffee growers located in more than 20 countries.Starbucks pays coffee farmers a fair price for the beans; that the coffee is grown in an ecologically sound manner; and that Starbucks invests in the farming communities where its coffees are produced.By following these objectives, Starbucks is engaged in

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Starbucks' focus on fair prices, ecological soundness, and investment in farming communities reflects the concept of sustainable development. This approach strives to meet the needs of the present without compromising the ability of future generations to meet their own needs. It also takes into account social, economic, and environmental factors in decision-making. Cause marketing typically involves a company promoting a social or environmental cause that is loosely related to its product or services. Green marketing focuses specifically on promoting the environmental benefits of a product or service. Moral idealism and utilitarianism are ethical theories that relate to individual and collective decision-making, and do not represent a specific business strategy or approach.

Starbucks' Attention to Quality Coffee Extends to Its Coffee Growers