Question 1

increased use of various types of communication technology.

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Question 2

The Geek Squad wants to __________ by setting up locations in FedEx and Office Depot.

Accepted Answer

By setting up locations in FedEx and Office Depot, the Geek Squad is creating customer value by providing convenient, in-person tech support for customers who may not have easy access to a free-standing computer store.

Question 3

In 2002, Geek Squad was purchased by leading consumer electronics retailer __________ for about $3 million.The partnership of these two companies served as a critical element of the purchase of complex electronic items.

Accepted Answer

Best Buy purchased Geek Squad in 2002 for about $3 million. This acquisition allowed Best Buy to provide repair and support services for the electronic items they sold, making the purchase of complex electronics more attractive to consumers.

Question 4

Some industries have opted for self-regulation of their members to ensure that each acts fairly.Discuss potential problems associated with self-regulation.

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Question 5

Explain the difference(s) between the Sherman Act, the Clayton Act, and the Robinson-Patman Act, all of which were enacted to protect competition.

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Question 6

There are only five major recording labels in the world-Bertelsmann AG's BMG Entertainment, EMI Recorded Music, Sony Music Entertainment, Time-Warner's Warner Music Group, and Seagram's Universal Music Group.They are responsible for the majority of music recordings that are made.Harry says that the five music companies operate in an oligopoly.Maryanne says that the five companies operate in monopolistic competition.Explain how each came to his or her conclusion.Who is correct?

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Question 7

Which generational cohort is often referred to as the echo-boom or baby boomlet? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

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Question 8

Before displaying the BBB OnLine on their Web site, participating companies must be members of their local Better Business Bureau, have been in business for at least one year, have agreed to participate in BBB's advertising self-regulation program, agree to abide by the BBB Code of Business Practices, and have committed to

Accepted Answer

Participating companies must agree to work with the BBB to resolve consumer disputes that arise over goods or services promoted or advertised on their site.

Question 9

Which generational cohort is part of the graying of America? Describe the interests and lifestyles of this cohort and why it is important to marketers.

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Question 10

How does technology affect marketing?

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Question 11

What is environmental scanning? Using the five environmental forces that affect organizations, describe considerations for conducting environmental scanning for a new model of automobile.

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Question 12

What is the difference between a copyright and a patent?

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Question 13

Geek Squad set out to provide timely and effective help with all computing needs regardless of the make, model, or place of purchase.Employees were called "agents" and wore uniforms with a Geek Squad logo to create a "humble" attitude that was not threatening to customers.Agents drove a black-and-white

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Question 14

List the five environmental forces that have an impact on an organization as well as its suppliers and customers.Provide examples of factors that might be examined as part of environmental scanning for each of those forces.

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Question 15

What is environmental scanning? How is it used in marketing?

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Question 16

Which generational cohort is also known as the baby bust? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

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Question 17

What actions does the Federal Trade Commission have the power to implement when dealing with deceptive or misleading advertising and unfair business products?

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Question 18

FIGURE 3-6 
-Using Figure 3-6 above, identify and explain the five environmental forces that affect an organization.

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-Using Figure 3-6 above, identify...

Question 19

Give examples of how the five environmental forces affect the marketing environment.

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Question 20

How do macroeconomic conditions as well as consumer income affect marketing?

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Quiz 3: Scanning the Marketing Environment