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Ben & Jerry's Mission Contains Three Interrelated Parts

Question 12

Multiple Choice

Ben & Jerry's mission contains three interrelated parts.The primary focus of Ben & Jerry's social mission is to operate the Company in a way that actively recognizes the central role that business plays in society by


A) promoting the quality concept through its commitment to making the finest ice cream made.
B) giving its shareholders the greatest possible personal input into company marketing decisions.
C) generating enough revenue to be able to one day become a completely non-profit organization.
D) donating 10% of its net profits to local charitable causes and an additional 5% for research into sustainable farming.
E) initiating innovate ways to improve the quality of life locally, nationally and internationally.

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