The reward to a business firm for the risk it undertakes in marketing its offerings is referred to as

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The reward for the risk a business firm takes in marketing its offerings is its profit. Profit is the excess of revenue over costs and is the ultimate goal of most businesses. A business must take risks to generate profits, such as investing money in new products, advertising campaigns, or expanding into new markets. The hope is that these investments will pay off with increased sales and profits, which serves as the reward for taking on these risks.

The Reward to a Business Firm for the Risk It