In recent years, many large firms have changed the title of the head of marketing from vice president of marketing to

Question

Quizplus · Accepted Answer

The best choice is B) chief marketing officer because it has become increasingly common for large firms to use this title for the head of marketing. This title emphasizes the importance of the marketing function within the organization and signals that the CMO is a senior executive with a strategic role in driving business growth. The other options either do not reflect the common practice or are less commonly used than the CMO title.

In Recent Years, Many Large Firms Have Changed the Title