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A Key Role of the Marketing Department Is to Provide

Question 55

Multiple Choice

A key role of the marketing department is to provide leadership activities in


A) soliciting talent from all levels of the organization for strategic planning sessions.
B) promoting the company's goals to not only to its employees but also to the community at large.
C) looking outward, keeping the organization focused on creating value both for it and for customers.
D) creating more autonomy for the marketing department within the corporate culture.
E) sustaining the means-end chain.

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