A Key Role of the Marketing Department Is to "Look

A key role of the marketing department is to "look outward." This is accomplished by

A) allocating financial resources across business units.
B) vocalizing the vision of the marketing department forcefully enough to be incorporated into the overall mission of the company.
C) promoting the marketing SBU orientation to other departments in the organization.
D) assessing global political situations and identify future target markets in developing nations.
E) listening to customers, developing and producing offerings, and implementing marketing program activities.