Objectives are statements of specific goals to be achieved within a certain timeframe. They are often accompanied by a specific target or metric, such as increasing sales by 10% within the next quarter. Objectives are more specific than overall marketing goals, and provide a clear target for marketing efforts.

Solved

Objectives Refer to

Question 83

Multiple Choice

Objectives refer to

A) the means by which a marketing goal is to be achieved, usually characterized by a specified target market and a marketing program to reach it.
B) the long-term decisions made to implement the marketing program and the monitoring of those decisions.
C) statements of an accomplishment of a task to be achieved, often by a specific time.
D) a road map for the marketing activities of an organization for a specified future time period, such as one year or five years.
E) the detailed day-to-day operational decisions essential to the overall success of marketing strategies.

Correct Answer: