If profits are acceptable, a firm that has set sales as its goal may elect to __________ even though profitability may not be maximized.

Question

Quizplus · Accepted Answer

If a firm has set sales as its goal, then maintaining or increasing sales level would be the logical choice even if profitability may not be maximized. This may be acceptable as long as profits are acceptable. Abandoning green marketing, reducing the sales force, decreasing social responsibility or customer satisfaction may not align with the firm's overall goals or values.

If Profits Are Acceptable, a Firm That Has Set Sales