If profits are acceptable, a firm may elect to maintain or increase its __________ even though profits may not be maximized.

Question

Quizplus · Accepted Answer

If profits are acceptable, meaning they are meeting the firm's strategic objectives, the firm may choose to prioritize maintaining or increasing their sales levels. This can help ensure the company's market share and competitive position, even if it means sacrificing potential margins for immediately higher profits. Additionally, focusing on sales can lead to increased brand awareness and customer loyalty, contributing to long-term profitability.

If Profits Are Acceptable, a Firm May Elect to Maintain