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Marketing Metric Refers to

Question 121

Multiple Choice

Marketing metric refers to


A) a measure of the quantitative value or trend of a marketing activity or result.
B) a form of trend analysis used to predict potential profits in the future.
C) one of a series of mathematical formulas used to calculate potential profits based upon different environmental factors.
D) a qualitative measurement of a product's performance based upon input from members of a cross-functional team.
E) the value of a product in terms of market share or growth rate relative to its closest competitors.

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