SBUs with a low share of slow-growth markets may generate enough cash to sustain themselves, but they do not hold the promise of ever becoming real winners for the firm are referred to as _________.

Question

Quizplus · Accepted Answer

The option for SBUs with low market growth and low market share is "dogs". Cash cows generate enough cash to sustain themselves and the firm, while stars are SBUs with high market share in high-growth markets with potential for further growth. Question marks are SBUs with low market share but high market growth potential, while problem children are SBUs with high market growth but low market share that require investment to increase market share.

SBUs with a Low Share of Slow-Growth Markets May Generate