Placing products in the BCG matrix results in 4 categories in a portfolio of a company.SBUs having high growth, high market share are called
A) stars.
B) question marks.
C) cash cows.
D) dogs.
E) problem children.
Correct Answer:
Verified
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Q158: A unique strength relative to competitors that
Q159: The Boston Consulting Group (BCG) business portfolio
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Q163: Placing products in the BCG matrix results
Q164: SBUs found in quadrant "B" (Figure 2-6
Q165: Several years ago the Honda Motor Company
Q166: SBUs with a low share of slow-growth
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