FIGURE 2-7
-See Figure 2-7 above.A small family owned gelato business is the town's favorite place for parents and children to stop on their way home from work or school.However, the business owner is barely making ends meet.The adults who stop by are always complimenting him on the unusual gelato flavor selections.He decides to experiment by packaging his special spices into small packets that can be used at home as flavorings for dinner drinks.Profits begin to rise.This is an example of a __________ strategy that would be found in box _________.

Question

FIGURE 2-7 
-See Figure 2-7 above.A small family owned gelato business is the town's favorite place for parents and children to stop on their way home from work or school.However, the business owner is barely making ends meet.The adults who stop by are always complimenting him on the unusual gelato flavor selections.He decides to experiment by packaging his special spices into small packets that can be used at home as flavorings for dinner drinks.Profits begin to rise.This is an example of a __________ strategy that would be found in box _________.

Quizplus · Accepted Answer

Product development involves creating new products for existing markets. In this case, the gelato business owner created new spice packets for the existing market of adults who enjoy the gelato flavors.

FIGURE 2-7 -See Figure 2-7 Above.A Small Family Owned Gelato Business Is