What are the steps involved in the planning phase of the strategic marketing process?
A) situation (SWOT) analysis; market-product focus and goal setting; and marketing program development
B) planning; implementation; and control
C) set market and product goals; select target markets; find points of difference; and position the product
D) identify industry trends; analyze competitors; and assess own company
E) identify where we have been; where we are headed; and where we are now
Correct Answer:
Verified
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